The Results Speak For Themselves

The Challenge

A family-owned HVAC company had been in business for 11 years but relied entirely on word-of-mouth and occasional referrals. When business was slow, they had no lever to pull. They'd never run paid ads, had no Google Business optimization, and had no follow-up process for people who contacted them but didn't book.

What We Did

• Ran a full business audit to map every touchpoint where customers were being lost
• Set up and optimized their Google Business Profile with proper categories, photos, and review responses
• Launched hyper-local Google Search Ads targeting high-intent service keywords in a 30-mile radius
• Built a simple 3-step follow-up automation for unbooked leads using email + SMS
• Created an offer for a free seasonal inspection to capture warm leads during slow periods

The Challenge

A 3-year-old med spa was spending $4,000/month on Facebook ads and seeing minimal ROI. Their cost per booking was over $340, their landing page was the homepage (not optimized), and their offer was generic. They had great reviews but no system for capturing warm audiences or re-engaging past clients.

What We Did

• Audited the entire Meta ads account — found wasted spend on broad audiences and wrong objectives
• Rebuilt the offer structure around a high-converting 'intro treatment' package at a compelling price point
• Designed a dedicated landing page with social proof, before/after imagery, and a booking widget
• Restructured ad campaigns: cold traffic → retargeting → past client re-engagement
• Added a 7-touch email/SMS sequence for leads who didn't book immediately
• Introduced a client referral program with a simple incentive

The Challenge

A direct-to-consumer e-commerce brand had plateaued at $40,000/month in revenue. Their ad costs were rising (iOS changes had hurt their targeting), their email list was underutilized, and they had no post-purchase nurture. They were running one creative per ad set and had never tested messaging or offers systematically.

What We Did

• Full ad account audit across Meta and Google Shopping — identified 6 underperforming campaigns burning $1,200/month
• Restructured Meta campaigns with a proper cold/warm/hot funnel architecture
• Launched a creative testing framework — 3 angles × 3 formats, rotating weekly
• Set up Klaviyo flows: welcome series, abandoned cart (3-touch), post-purchase, and win-back
• Added SMS opt-in at checkout with a 10% offer — grew list to 2,400 in 45 days
• Introduced a subscription upsell on the product page that added 22% to average order value